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It is a voluntary, not for profit group, a working partnership between local community based interest groups, designed to facilitate discussion, increasing knowledge and reduce the risks of problem gambling. Our casino benefits from this reach. I was very impressed with the live tables area in Aspers Westfield. We have strong links with local colleges to provide training. We need to work together as an industry. Our approach has always been based on a high footfall, low spend model. Now is not the time to point the finger at different sectors, but rather work together to demonstrate that we are an industry that puts the customer at the heart of all our decision making. When they visit a casino, they expect to find a safe and friendly environment, quality restaurants, great guest service, and gambling product at the correct price point for their needs. Aspers opened the first Act casino at Westfield Stratford City eight years ago, so we have been operating different classifications of licenses for some time. We will continue to work closely with the local communities in the market places where our casinos are based and deliver a premium level of service and experience for our guests within each of our sites. About Since its launch in , casino life magazine has grown to become the leading business-to-business publication that focuses on Casino Operations and, Manufacturers and Suppliers of Gaming Equipment and Services. Consumer confidence is at all time low, high-profile regulatory action against some operators has been well publicised, several politicians have been outspoken about the industry and there has been a media frenzy of anti-gambling stories. Increased regulatory requirements have had an impact on all gambling companies but we have risen to the challenge, implemented the required changes, and still have an impressive overall group performance. To deliver the right balance between entertainment and gambling, and to grow a sustainable business, it is important that a property offers a variety of leisure and gambling products. Fortunately, as the industry continues to evolve the demographics are changing and as more women become guests, we are seeing a corresponding increase in the number prepared to take on more senior management positions. What defines the success of Westfield? What split is more common in UK casinos? Las Vegas generates most of its revenues from non-gaming activities. We have a remarkable team of dedicated managers from many disciplines including hospitality, security, guest services and of course gaming. The UK gambling industry is facing unprecedented challenges. We aim to be the first choice in casinos within the industry. Aspers Group can trace its roots to the creation of legal casinos in the UK in the early s. Having said that our colleagues at each of our sites are the real blueprint to our success, they encapsulate the mantra of a best in class service and experience for each of our visiting guests. We provide ongoing training and succession programmes for our teams and additionally offer a valuable rewards and recognition programme. Aspers Westfield Stratford City operates an extensive live table gaming operation with 60 tables generating approximately half of all revenues.

Thank you for sharing your time and experience with us, Richard. As the scale of a Act casino is naturally larger than a Act casino, the number of employees, number of guests and level of revenue is higher, which in turn generates more benefit for the blackjack table position communities.

Where possible we use local suppliers. Having two large licences has been the foundation of our success, entailing a greater footprint of a true casino floor. We have the largest casino in the UK located in the largest shopping mall in Europe. It is crucial that the whole industry works together to address these issues.

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There are several different types of UK casinos, from Act to Act licensed casinos, from London to regional casinos, and then within London there are also the high-end operations. Our first question focused on the past and the present.

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Skip to main content. UK casino managers are highly regarded even though British casinos themselves are quite small by international standards. That means there are three classifications for a land-based casino in the UK. Currently Act casinos can only have 20 slot machines, Act casinos can have up to 80 slot machines for a Small Licence and up to slot machines for a Large Licence, so the variety of product differs significantly between venues — our guests do not understand this and are often disappointed when their favourite machines are not available. They are visiting us to be entertained and have a level of expectation that we need to exceed. Aspers Westfield Stratford City has the right location, and the ability to offer the right balance of hospitality and gambling product to deliver on this strategy. Aspers Group currently operates four casinos in the UK — two casinos under the Act and two under the Act. We endeavour to recruit locally, local jobs for local people. Since its launch in , casino life magazine has grown to become the leading business-to-business publication that focuses on Casino Operations and, Manufacturers and Suppliers of Gaming Equipment and Services. It is an issue that we have sought to address and there are already a significant number of women within the management team — General Manager of Stratford, Head of Regulatory Compliance and Audit, Head of Marketing, HR Managers in each of our properties, the Head of Electronic Gaming and the Head of Catering for the Stratford property, and many others. We also offer a similar leisure offering in our Act casinos, however with bingo and sports betting not permitted and limited slot numbers, the overall offering is less appealing. In addition, all of our casinos contribute to local initiatives in their marketplace, supporting local groups. We are currently only focussed on the UK, both with our four land-based properties and our online casino which launched in We have ambitions to grow our portfolio and are open to looking for new opportunities both inside and outside the UK. How is the company performing today? However, we pride ourselves on being part of the communities in all the locations we operate in. Our venues are based on international standards, with quality restaurants, popular bars, large capacity poker tournament zones, community spaces and the latest gaming products. A recent discussion by UK politicians, recorded by Hansard, highlighted business activities by online gambling operators that are neither responsible nor sustainable. We also founded an organisation called CARG Community Action for Responsible Gambling which seeks to constructively address problem gambling issues in the community. From bingo to sports betting, from afternoon teas to social events for our slots club players and from comedy nights to weekend DJs, we are meeting the needs of our guests. Westfield Stratford City retail is itself a destination venue with incredible transport links, drawing from a far-reaching catchment area. From your experience operating both, do casinos generate the same levels of local economic contributions as casinos? As we close our interview, what are your hopes and aims for the future? Aspers Westfield Stratford City sits above the busiest shopping mall in Europe and welcomes over 4, guests a day. The overall gambling industry is being seriously questioned in the UK as you noted in your Open Letter to the Secretary of State published October Levels of trust and confidence have been negatively impacted by FOBTs. Is Aspers Group focused on the UK only? The variety of entertainment and mixture of popular gaming product gives them a reason to return week after week. The whole UK gambling industry is facing unprecedented challenges. We made a firm commitment to contribute to the local economies as part of our bid process for our Stratford and Milton Keynes licenses. Has that always been the case? Guests do not understand the different classification of land-based casinos. We have acquired the licence and we will move forward when the timing is right and share our plans at that point. Despite these challenges, Aspers continue to do what we do best — delighting our guests on every visit in a safe gambling environment. It has been the case in the past simply because gambling has traditionally been a male-dominated industry and it has been difficult to attract enough women into senior management positions. Although UK land-based casinos are generally smaller than some international venues, the UK still offers a number of larger footfall venues. Image: Mark Dolan tv personality alongside our lucky online winner and The Stig It is an issue that we have sought to address and there are already a significant number of women within the management team — General Manager of Stratford, Head of Regulatory Compliance and Audit, Head of Marketing, HR Managers in each of our properties, the Head of Electronic Gaming and the Head of Catering for the Stratford property, and many others.